At BJ Fogg’s Boot Camp in Behavior Design you will learn . . .

Thinking processes of behavior designers:
1. Focus exclusively on behaviors as target outcomes
2. See the three forces that lead to a behavior: motivation, ability, triggers
3. Take a systematic view of behavior types (not all behaviors are the same)
4. Focus on behavior relationships — sequences, shaping, domino actions
5. Recognize patterns of behavior creation

Methods of behavior designers:

A. Break big behaviors into smaller target behaviors
B. Prioritize target behaviors (Focus Mapping™)
C. Match successful patterns to new target behaviors
D. Map multiple solution options for target behaviors
E. Test and measure solution options quickly (mini-science)
F. Adapt intervention based on test results
To learn more about BJ Fogg’s work, see