Who is Teaching?
BJ Fogg, PhD, is a behavior scientist, with deep experience in innovation and teaching.
Fogg's landmark book from 2002, Persuasive Technology predicted how computers would be used for influencing human behavior. His latest book, Tiny Habits: The Small Changes that Change Everything is coming out in January 2020.
Fortune Magazine named him a "New Guru You Should Know"
At Stanford University Fogg runs the Behavior Design Lab. He also teaches his models and methods in graduate seminars. On the industry side, Fogg train innovators to use his work so they can create solutions that influence behavior. His focus areas have included health, financial wellbeing, learning, productivity.
Why Are We Doing This?
For a long time, BJ has wanted to help professionals who are focused on climate action. With his new book Tiny Habits finished and now in production, he finally has the bandwidth to start this training series.
The training is completely free. BJ and his colleagues want to help you be more effective in designing for climate action.
How Will It Work?
For four weeks, you and a dozen other climate change innovators will join BJ on a virtual Zoom call every two weeks.
There will be four, 55-minute sessions. They'll take place via Zoom every other Wednesday at 4PM PST.
You will learn Behavior Design models and methods that BJ created over many years, and you'll see how to apply those to climate action.
Who Should Apply?
This training is for people who:
Are currently working *full-time* on climate action issues
Can attend *all* of the training sessions
Feel strongly that their work needs this training! Behavior Design is best applied to *practical work*, not research.
Get Notified for the Next Training
The current session has already started and will be ending at the end of September.
Leave us your information below to be the first to hear about the next training.
If you have any questions this page didn't answer, please reach out to Stanford teammate Will Shan, who is project managing this training.
You can email him at firstname.lastname@example.org